Make48 on Alabama Public Television
Alabama Public Television
Make48

MAKE48 is an exciting look at the entire invention process from idea to store shelf. In this unique series, teams compete to develop a new product idea, plan it, make a prototype and pitch it - all in just 48 hours. In the first four episodes, the viewer is immersed in the action as the invention process unfolds. With the constant pressure of the 'ticking clock,' the teams brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry-savvy judges. Industry A-listers roam the competition floor and give advice on all facets of product design and development, and a panel of industry experts weigh in on the prototype's function and marketability. At the end of the second day, the field will be narrowed down to just three teams who advance on the path to market. Judges include: buyers from the home shopping channel QVC, Squatty Potty's Judy Edwards (a Shark Tank mega-success), and Wet and Forget's Adam Smith. In episode five, the prototype judging begins and only three inventions are chosen to move on to episode six, 'The Road to Marketplace,' where they are fine-tuned, tested, and re-engineered by national design firms. Then, in episode seven, the top three teams are paired with national creative marketing firms to dive into the world of marketing, creative strategy, crowd- funding, product video production and brand strategy. Episode eight is the finale, where the product developers present the final design along with manufacturing and marketing plans to an industry panel and crowd-funding experts at Indiegogo. The product crowdfunding campaigns are launched on Indiegogo to promote the product and gain critical consumer feedback in advance of the actual retail launch. The finale ends with the final outcome of the three new products heading to market.

Upcoming Episodes

Episode #301

Sunday, Dec 15 at 10:30 am on Create

Episode #302

Wednesday, Dec 18 at 10:30 am on Create

Episode #303

Sunday, Dec 22 at 10:30 am on Create

Episode #304

Sunday, Dec 29 at 10:30 am on Create

Episode #305

Wednesday, Jan 1 at 10:30 am on Create

Episode #306

Friday, Jan 3 at 5:00 am on Create

Episode #307

Friday, Jan 10 at 5:00 am on Create

Episode #308

Friday, Jan 17 at 5:00 am on Create

Episode #309

Friday, Jan 24 at 5:00 am on Create

Episode #310

Friday, Jan 31 at 5:00 am on Create

Series Links

Series Support

Funding for Make48 is provided in part by: