PREMIERES WEDNESDAY MARCH 5 AT 8:30 PM

With his recent book and upcoming PBS special, WHY YOU LIKE IT: DECODING MUSICAL TASTE, composer and musicologist Dr. Nolan Gasser explores the science and culture behind our musical preferences. Blending live performances, animations and insights from neuroscience, psychology, culture, emotion, and a pioneering mobile app that engages the audience in a new way, the program offers a one-of-a-kind immersive experience. WHY YOU LIKE IT: DECODING MUSICAL TASTE is part of special programming premiering on Alabama Public Television beginning on Wednesday, March 5 at 8:30 PM. 

“Among the most thrilling parts of WHY YOU LIKE IT is the set of tailored music playlists I’ll share with viewers. By taking the simple quiz in our intuitive app that accompanies the show, every viewer will gain access to a personalized playlist filled with music from varied genres, styles, and eras that matches their unique identity: their personality, their musical inclinations, their background, and the role music plays in their lives. These large and eclectic playlists will open new musical horizons for every viewer and, when joined with what they learn in the show, will forever change how they hear music,” explains Nolan Gasser. 

To explore the science behind musical taste and view special performances, watch WHY YOU LIKE IT: DECODING MUSICAL TASTE on Alabama Public Television on Wednesday, March 5 at 8:30 PM.