Underwriting London's New Year's Day Parade 2020 on Alabama Public Television
Alabama Public Television Education

Underwriting London's New Year's Day Parade 2020 on Alabama Public Television


London's New Year's Day Parade is a cherished turn-of-year tradition bringing pomp, circumstance and good old-fashioned fun to the U.K. capital. Live, uninterrupted coverage begins with London's Deputy Lieutenant Roger Bramble delivering a goodwill message from the Queen, followed by three and a half hours of music, dance, floats, balloons and more, all along a route of iconic London locations. The parade showcases the kaleidoscope of culture and color that brings 500,000 spectators to London each year. The 2020 event features more than 8, 000 performers from numerous nations, including twenty marching bands and 1,000 cheerleaders from U.S. high schools and universities. To build anticipation for the parade, an accompanying documentary will be available in December that profiles human interest stories from select U.S. high school bands.


There are no currently underwriters for this series.
Wednesday, December 31 at 5:00 pm $200 N/A $200

ROS: Run of Schedule
Your message will air within this time period, but not at a specified time/location.

Your message will air before or after a specified program.

Corporate Sponsor
Your message will air at the start of a specified program. ($2500 minimum spend.)


Requires a minimum annual contract, rate not available for Alabama Public Television produced specials.

Your message can be :15 seconds in length. If you would like to air a :30 second message, please double the price shown, or for a minimal annual contract of $25,000 or more--please simply add an additional 50%. For example:

  :15 Length :30 Length or :30 Length with Minimum Contract of ($25,000)
Primetime $300 $600 $450  
Daytime (Mon-Fri) $200 $400 $300  
Weekend Morning (Sat & Sun) $100 $200 $150  
Weekend Daytime (Sat & Sun) $200 $400 $300  

For specific program sponsorship positions, rate may be negotiable with a 52 week contract commitment.

Non Profits
APT offers a non-profit discount to 501(c)3 organizations. You can see a complete non-profit rate sheet here.

Request Rates and Information for this Program or call (800) 239-5233 Ext. 151.