APT Partners with Bright by Text
Alabama Public Television

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Posted Jun 12, 2019

APT Partners with Bright by Text

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Service Will Deliver Developmental Games and Tips Directly to Parents for Free

Text APTV to 274448

Alabama Public Television is teaming up with Bright by Text, a national parent texting program, to put expert tips, games and child development information directly into the hands of parents and caregivers, with content focused on pre-birth through age eight. The program is also offered through PBS station partners in Arizona, California, New York, North Carolina and Texas.

According to the Harvard Center on the Developing Child, in the early years a child’s brain is developing at a faster rate than it will at any other point in their life. The interactions that a child has with adult caregivers at this stage sets the foundation upon which all later learning, behavior, and health depends. “Adult caregiver interactions in the early years of life are so critical for child development,” said Bright by Three President and CEO Jean McSpadden. “We want parents to have the best research-based information right at their fingertips.”

Bright by Text helps parents and caregivers make the most out of these interactions by illustrating fun and easy activities, providing positive parenting tips and resources, tips for aiding a child’s physical development, and through trusted and valued content from PBS. The program is proven to build nurturing caregiver-child relationships, and positively impact a child’s healthy development and school readiness.

In addition to expert content, Bright by Text includes messages about events and resources specific to Alabama communities, like free museum days, health clinics, and preschool open enrollment periods.

“We’re exciting to partner with Bright by Text to bring added educational services and local content to Alabama parents and caregivers,” said Cindy Kirk, APT’s Vice President of Education Services. “The tips and learning games sent out by text are easy to use and helpful for anyone taking care of young children.”

To sign up, parents and caregivers with children under 5 can text the word APTV to 274448. They will receive 3 to 5 text messages per week, and each message includes a link to a landing page with more detail, short videos, and links to related resources.

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